ABOUT BRAND STRATEGIST
I am Rafaela Mazzutti.
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Nice to meet you. I am a Brand & Marketing Communications Strategist, with over eight years in the European healthcare sector and a decade of cross-industry experience in Brazil, I build results-driven brand ecosystems that align business goals with creative and data-led strategies.
My approach blends compelling content, digital innovation, and strategic oversight to ensure the delivery of measurable outcomes - whether strengthening brand equity, launching products, or optimizing omnichannel performance.
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Experienced in both regulated environments and creative industries, I bring a pragmatic, adaptable mindset. My career has been defined not only by business impact but by a deeply rooted appreciation for aesthetics and meaningful storytelling.
An aesthete by nature, I take advantage of my unique curator’s eye to craft brand experiences that inspire loyalty and drive commercial impact.
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My time in the fashion and entertainment industries - across fashion styling, visual merchandising, and trend research - refined my ability to developing emotionally resonant brand interactions.
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Ready to differentiate your brand and drive growth?
Let’s connect.
CAREER AT GLANCE
I am an enthusiast of strategic insight, creative thinking, and hands-on pragmatism, passionate about transforming stories into compelling content that truly resonates. Here is a quick snapshot of my international and multilingual professional journey.
COMPETENCIES
Brand design isn't just about aesthetics, it's a medium for shaping identity and creating connection. My competencies reflect how I act in complex, real-world contexts being demonstrated through behavior patterns and outcomes. Here is a combination of skills, knowledge, behaviors, I use to support companies and transform purpose into performance.
Visual Storytelling
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I turn complex ideas into clear, compelling visuals that connect with audiences and elevate brand meaning.
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Brand Strategy & Experience Design​
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I shape brand experiences that align creative vision with business goals and user needs.​
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​​Data-Driven Brand Activation​
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I use data to guide campaigns that deliver real results and meaningful engagement.​​​​
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Content Marketing & Stakeholder Engagement​
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I create content strategies that build trust by reflecting the voices of different target audiences and other key stakeholders.
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Digital Transformation & Omnichannel Planning
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I lead digital change by building scalable systems and journeys that boost impact across channels.